
NAME AND SURNAME: Borko Buturac
DATE AND PLACE OF BIRTH: 01.06.1980.
ADDRESS: Vukomerečka cesta 55a
PHONE: 00 385 91 497 3891
E-MAIL: buturacborko@gmail.com
EDUCATION:
2023. – 2024. IEDC Bled School of Management – Strategic leadership; Innovative leadership
2020. – 2021. SEED Business School – Business leadership program
2019. – 2020. Executive MBA – COTRUGLI Business school
1998. – 2003. Faculty Economics, University of Zagreb
WORK EXPERIENCE
AIRCASH d.o.o.
March, 2023 – Director of Operations
Director of Markets and Growth
Responsibilities:
- Implementation of business strategy, managing and supervising the development and performance of new markets ( EU / Non EU countries )
- Development of organization and building high-performance motivated teams
- Managing CRM development and implementing key targets to increase customer acquisition
- Implementation of innovative new products
- Managing central procurement and logistics
- Managing and supervising customer service
INA d.d.
October, 2018 – February, 2023
Director of Retail Sales and Operations
Company Director of INA Retail Services Ltd.
Responsibilities:
- Managing the sales network over 400 retail locations with more than 3000 employees
- Planning the annual and long term sales and cost plan
- Development of organization and building high-performance motivated teams
- Developing and implementing retail strategy and cost optimization
- Execution of KPI-s : sales results , costs, P&L , productivity, stock turnover
- Managing and leading regional, operational and business teams and departments with a strong customer-centric approach
- Managing supply chain: logistic, warehousing, distribution, inventory
- Implementation of new processes in order to increase efficiency and productivity and cost Optimization
- Negotiating and making decisions about the collective agreement ( employee benefit package and managing relationships with social partners )
- Developing and managing the different business and operating models ( COCO and COCA ) across the network
- Defining and implementing annual and long term plans for retail network development and maintenance
- Coordination of activities with other companies within the INA and MOL Group
January, 2014 - October, 2018
Director of Procurement Category management
Responsibilities:
- Developing and Implementing the new concept of retail strategy for service station
- Developing and Implementing Shop, Gastro ( Fresh corner ) and service category management concept
- Responsible for sales performance, margin and category profitability
- Defining and execution of annual negotiation plan with suppliers
- Execution of assortment and shelf optimization
- Managing inventory and ensuring product availability
- Responsible for developing and execution sales results and other related KPI-s
- Close collaboration with operations and marketing teams in order to execute company strategy
2019 - 2021 - Energopetrol d.d. ( Bosnia and Hercegovina ) - Member of Supervisory Bord
MERCATOR - H
May, 2011 – December, 2013 - Director of Category management and Procurement Department
Responsibilities:
- Developing strategies for different retail concept ( hypermarket, supermarkets, small markets and category management approach
- Development of organization and building high-performance motivated teams
- Definition and execution annual negotiation plan
- Negotiations with top suppliers,( domestic and international)
- Planning, budgeting ( short term and long term and setting purchasing and category
- management strategies)
- Managing organization of supply chain
- Market research and adaptation of procurment strategy to new market development
REWE GROUP – BILLA d.o.o.
November, 2009 – May, 2011 - Category manager – nonfood
MERCATOR – H
June, 2005 – October, 2009 - Category manager – food
Responsibilities:
- Category management for certain product groups
- Planning and budgeting for certain product groups
- Setting price strategy for certain product group as well as assortment according to market
- trends and development of product categories
- Yearly negotiations and conclusion of contracts with business partners who ensure the best
- conditions on the market
- Development of marketing activities in cooperation with suppliers in order to boost up
- volume for the groups responsible
- Monitoring and analysis of key performance indicators for the product groups responsible
- Analysis of market trends and adjustment to cope with changes on the market
- Organization of supply chain management
Faculty of Economics, University of Zagreb
November, 2008 – December, 2010 - Associate teacher of International business, Faculty of economics, University of Zagreb